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Developing strategies helping Kingsley Beverages to enter the European market

Kingsley Beverages is a multi national organisation that produces, markets, sells and distributes its own range of beverage brands and products across Africa, the Middle East and Europe.

Kingsley Beverages is a multi national organisation that produces, markets, sells and distributes its own range of beverage brands and products across Africa, the Middle East and Europe.

Speed of deployment being key..

Since Kingsley Beverages inception in 2007, the company has expanded rapidly and the company has made the decision to base its European distribution and manufacturing plant in Peterborough, UK.

Andy Logan, Sales and Operations Manager UK ‘The expansion to the UK represents a great opportunity for us as a business. However, we have only one reputation, one opportunity to get things right. Deployment of operations had to be planned in fine detail to ensure that it was rapid and met with minimum error.’

The essence of strategy

Kingsley have engaged with Torix to develop and implement a strategy for both launching in the UK and developing infrastructure roll out for the new planned development.

‘Torix impressed us with their experience in the Manufacturing, Warehousing and Logistics space. They have developed an offering that focuses on delivering the big picture of IT for organisations like ourselves – specialising in allowing our staff to communicate effectively and securely, while taking up the management of that infrastructure thereafter’

‘They take things further and have become a close partner to us by developing a strategy that suits what we are looking to achieve as business. Understanding that we need high performing, secure infrastructure, but also just as importantly putting the right technology in place to allow us to meet our rapid growth plans.’

Phase one of Kingsley Beverages launch in the UK has been the roll out of an ERP system, SaaS based collaboration services and VoIP infrastructure.

‘Torix have implemented the right set of services for us to allow us to scale in a cost effective manor. We now have the right platforms in place to allow us to grow unhindered.’

Understanding our industry

‘There are many IT providers out there who have specialisms in a particular technology, and they are great at what they do. However what, we like about Torix is they specialise in delivering technology to our particular industry, and have experience of the challenges and nuances within it.’

‘The fact that we can have one single provider that we can set the challenge of them delivering results of business value to us makes much more sense that having to manage multiple different providers who perhaps don’t understand us as well’